OUR STORY

in love with the intoxicating flavour & aroma of truffles

We are in love with the intoxicating flavour and aroma of truffles and we want to share that with you through our selection of fresh truffle and truffle ingredients.

We are meticulous about sourcing and the traceability and provenance of our truffles and have dedicated years to developing unique truffle recipes inspired by our travels.

WORKING HAND-IN-HAND WITH SMALL PRODUCERS

By working hand-in-hand with small producers and truffle hunters we are able to source exceptionally flavourful fresh truffles and ensure they are paid a fair price. These dedicated individuals and their truffle-hunting dogs are not just suppliers but our partners and friends.

Our truffle range is sourced by Michelin-star chefs who recognise their exceptional flavour and creative combinations.

EXPERIENCE THE TRUBEL ARTISAN TRUFFLE RANGE IN YOUR OWN KITCHEN

Now you can experience the TRUBEL artisan truffle range in your own kitchen.

TRUBEL recipes are exclusively made for us in small batches by a specialist producer in Marche in Central Italy who we’ve selected for their long experience of truffles, their attention to detail, and efforts to reduce wastage.

WHY THE NAME TRUBEL?

During regular trips to Provence, France, hunting for the finest truffles ‘Tres Belle’ was heard every time a beautiful truffle was found. Translating to 'Very Beautiful' in French, the phrase became the inspiration for the Anglo-French brand name 'TRULY-BELLE' or 'TRUBEL', a wonderful combination of two languages reflecting a delicious fusion of flavours and cultures created by TRUBEL.

truffle hunter with truffle hunting dog and truffle

Meet Hassibo

I’ve been fascinated by truffles since childhood visits to my family in Egypt where I was mystified by the ancient myth that truffles only grew where lightning had struck. This started a lifelong obsession with hunting for and cooking with the elusive truffle.

Travelling around Europe in my corporate job, I began spending as much time as I could searching for truffles with local hunters in France and Italy. The incredible excitement of the truffle hunt and incomparable aroma and flavour of fresh black and white truffles only fuelled my obsession and inspired me to leave behind my corporate career and dedicate my life to truffles.

I knew I was on to something special when I took my fresh truffles to top chefs, including the legendary Wolfgang Puck, and they were overwhelmed by the quality, freshness and aroma and began to use our truffles in their Michelin-starred restaurants.

hassibo Trubel founder, truffles, truffle maple syrup, truffle butter, truffle paste
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